NEW YORK, NEW YORK – Back home from Chicago I attended a seminar on blogging for photographers. There were a number of important infrastructure suggestions that I’ll be implementing over the next few weeks. The hard issue that emerged from the discussions, though, is that the conventional wisdom on building website traffic is to focus. So if you want to be a successful wedding photographer you post sample work. You focus on backstories and relationships with clients. You find ways to link to you site from other wedding resources, and in fact you become a wedding resource.
If I were pressed to say what my focus is I guess that I’d say it’s the fine art market. Me and a lot of other good photographers who focus on landscape would like to sell fine prints to people. But I do think that how people consume images is changing dramatically – in the end the on-line product may be the only product. So the blog, rather than being a marketing tool, is an end in itself. I’ve got some serious further work to do on this issue.
Returning from the seminar I caught this crossing Park Avenue. Leica M9 and 15mm Voigtlander lens.
On this date one year ago: Mushrooms